This morbid app designed for the Moscow Ministry of Internal Affairs reminds people of the very real dangers of driving. The app tracks every car accident and lets users see where exactly an accident took place, and what caused the collision.
With its gruesome appeal and haunting message, this app will not go unnoticed. What I find particularly interesting is the comprehensiveness of the project. Driving can have very life-impacting effects and sometimes a reminder of that is necessary.
Implications - Consumers are eager for technological solutions that can help them live better lives. This app is a perfect reminder of how fragile life can be and makes users see the world around them in a new way. Companies should take this into consideration when creating future marketing initiatives.