When perusing the work of Icelandic artist Siggi Odds, it's clear to see how her work draws inspiration from Aboriginal culture from the west; the final products come as nothing short of truly beautiful.
While her focus of inspiration does lie in the First Nations category, there are other pieces of Odds work that pertain to branding and packaging design. I think it's an interesting switch how she can flow so freely in her creative expressionist work and transition seamlessly to creating concept branding that's modern with a touch of heritage.
It's difficult to pick a favorite of Odds work because they all are uniquely created with a strongly respectful notion in mind, which really speaks to my inner historian that loves when artists take traditional practices and reinterpret them.
Key Themes Behind This Trend
- Tribal-inspired Art
- Exploring traditional art forms from First Nations cultures as inspiration for modern design.
- Heritage Branding
- Incorporating cultural heritage into modern branding and packaging design.
- Creative Expressionism
- Inspiration from traditional art forms for unique, expressive creations.
Where This Applies
- Art and Design
- Innovative approaches to traditional art and design.
- Branding and Advertising
- Opportunities to incorporate cultural heritage into branding and packaging design.
- Fashion and Textile Design
- Innovative uses of traditional tribal patterns and designs in contemporary fashion and textiles.
