Greater Goods is an upcycling brand based in London and it recently launched a lookbook to show off its new collection of side bag designs. Every design is sustainably made to the brand's standards, using surplus materials from different brands in efforts to reduce overall fashion waste.
Previously, the brand has used materials from The North Face and army pieces to make tote bags and bottle bags. This time, the focus spotlights canvas and GORE-TEX materials that were damages or incorporated on a piece of outerwear. All of the materials used to make the side bags have been used before, which creates a unique textural finish and patina depending on the source. This gives each design a unique look to its own depending on the details, the colors, silhouettes, and sizes.
Image Credit: Greater Goods
What's Driving This Trend
- Sustainable Fashion
- Opportunities for upcycling and using surplus materials to create eco-friendly fashion designs.
- Circular Economy
- Focus on using waste or used materials to create new and innovative products.
- Unique Textures and Finishes
- Exploring how the use of different materials can create unique textures and finishes on fashion accessories.
Who This Affects Most
- Fashion Industry
- Creating sustainable and eco-friendly fashion designs can spark disruption in the industry.
- Textile Industry
- Incorporating waste or used materials can create a new supply chain for the industry.
- Accessories Industry
- Exploring unique finishes and textures can lead to innovation in the accessories industry.
