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Flatulence-Filtering Undergarments

Shreddies Underwear Helps Frequent Farters Avoid Embarrassment

— October 22, 2013 — Unique
Shreddies Underwear is a new line of undergarments designed to filter the smell of farts. The UK-based company created the underpants not as a gag, but as a means of helping those who suffer from IBS (irritable bowl syndrome), Crohn's disease and other digestive disorders. The pants use a material known as Zorflex, which is the same stuff used in chemical warfare suits.

The Shreddies Underwear can reportedly filter odors 200 times as smelly as human flatulence. The company is offering its underwear to both men and women, with each gender getting a variety of styles to choose from. At the moment, Shreddies Underwear appear to only be sold in the UK, but that could change if the undergarments prove a hit.
Trend Themes
1. Flatulence-filtering Technology - Opportunities for integration of similar filtering technology in other clothing items or daily use products for different purposes.
2. Specialized Health Undergarments - Potential for other health-related undergarments designed for specific health conditions.
3. Comfort-focused Health Products - Increasing demand for comfort-focused health products and opportunity for innovation in this space.
Industry Implications
1. Healthcare Industry - Opportunity to provide innovative solutions for newly diagnosed or established health conditions with products like specialized underwear.
2. Fashion and Textile Industry - Opportunity to adapt scientific or technical solutions into clothing or textile products that are fashion-forward and comfortable.
3. Personal Care Products Industry - Demand for personal care products that offer both comfort and functionality is increasing, therefore providing a potential opportunity for similar products.
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