For outdoors lovers, finding a bag that suits a rugged adventure can be tough, which has spurred Showers Pass, a company from the beautifully mountainous and forested city of Portland, Oregon, to create bags up to the task. The 'Cloudcover' line of bags are durable, waterproof and safety-conscious, and they ease the burden carrying heavy gear.
There are three bags in Showers Pass' new line: the Utility Backpack, the Transit Backpack, and the Refuge Duffel. Each of these is made with a waterproof TPU coating, fully welded seams, and waterproof zippers to keep gear perfectly dry, even in a torrent. The bags are also equipped with removable red LED lights to aid in safety when hiking on roads while in low visibility.
Though hiking and camping are about connecting with nature, Showers Pass' Cloudcover line shows that the right consumer product can aid in discovering nature rather than hinder it.
Why This Trend Is Growing
- Durable Waterproof Bags
- Disruptive Innovation Opportunity: Develop eco-friendly alternatives to the waterproof coating and materials used in durable bags.
- Safety-conscious Outdoor Gear
- Disruptive Innovation Opportunity: Integrate smart technology into outdoor gear for enhanced safety, such as GPS tracking or emergency alert systems.
- Sustainable Adventure Products
- Disruptive Innovation Opportunity: Create sustainable alternatives to traditional outdoor gear materials, such as biodegradable or recycled materials.
Industries Being Reshaped
- Outdoor Gear Manufacturing
- Disruptive Innovation Opportunity: Incorporate sustainable manufacturing practices to reduce environmental impact.
- Smart Technology
- Disruptive Innovation Opportunity: Develop innovative solutions for integrating smart technology into outdoor gear and accessories.
- Sustainable Materials
- Disruptive Innovation Opportunity: Explore new materials and production methods to create sustainable alternatives for outdoor gear.
