Entirely Ashen Editorials

The Vogue Japan Short But Sweet Photoshoot is All-White

The Vogue Japan Short But Sweet editorial is currently on display as a part of the magazine's May 2013 issue. Model Saki Asamiya blends in with the all-white backdrop, captured within this series by photographer Matt Irwin.

Irwin relayed the exceptionally ashen nature of Short But Sweet. In spite of the spring season that the production caters to, color was avoided at all costs, preferring a sleek milky look instead.

Stylist Aurora Sansone went along with the milky motif with clear strap platforms, pale short dresses, lacy fabrics and gilded silver skirts. These pieces showcased the many ways that the color scheme can be sported, revealing chic diversity in spite of the monochromatic manner of dress.

Monochromatic Fashion
There is an opportunity for fashion brands to create collections solely based on monochromatic color schemes, offering a sleek and timeless look.
Minimalist Photography
Photographers can explore the use of minimalistic backgrounds and color palettes to create striking and visually appealing editorials.
Diversity in Monochrome
There is a need for fashion stylists to showcase the diversity that can be achieved within a monochromatic fashion aesthetic, expanding the possibilities for consumers.

Sectors Adopting This

Fashion
Fashion brands can incorporate monochromatic designs into their collections, providing customers with sleek and versatile options.
Photography
Photographers can experiment with minimalistic backgrounds and color palettes to create visually captivating editorials.
Styling
Fashion stylists can explore different ways to showcase diversity within monochromatic fashion, offering unique and varied styling options.
SCORE
1.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 14%
Freshness 8%