play_circle_filled
The Terry Richardson-Shot ShopStyle 2013 Campaign Stars Miranda Kerr
Meghan Young — December 20, 2013 — Fashion
References: shopstyle & fashiongonerogue
The ShopStyle 2013 ad campaign is simple and clever. In true Terry Richardson style (he shot the campaign), it is rather simple. Yet in order to elaborate a little more on the wares available online, his typically plain white wall has been completely covered in a colorful array of luxury purses including BCBG and 3.1 Phillip Lim. What makes this arrangement so clever is the fact that the ShopStyle 2013 ad campaign brings to mind the design of web pages with tons of products to scroll through.
Starring model Miranda Kerr, the ShopStyle 2013 ad campaign also involves a fun commercial, which was directed by Peter Glanz in New York. The Australian beauty is adorably filmed impossibly pulling fashionable pieces straight out of the computer screen.
Starring model Miranda Kerr, the ShopStyle 2013 ad campaign also involves a fun commercial, which was directed by Peter Glanz in New York. The Australian beauty is adorably filmed impossibly pulling fashionable pieces straight out of the computer screen.
Trend Themes
1. Interactive Digital Advertising - Interactive digital advertising campaigns that mimic web page layouts can engage customers and enhance brand awareness.
2. Innovative Photography Techniques - Using creative photography techniques, such as covering a wall with luxury products, can create visually striking and memorable advertising campaigns.
3. Virtual Shopping Experiences - Creating virtual shopping experiences with interactive elements can help customers visualize products and make purchasing decisions more easily.
Industry Implications
1. Fashion Retail - Fashion retailers can adopt interactive digital advertising strategies to showcase their products and create a unique shopping experience.
2. Advertising and Marketing - Advertising and marketing agencies can explore innovative photography techniques to create visually engaging campaigns for their clients.
3. E-commerce - E-commerce platforms can leverage virtual shopping experiences to provide customers with a more immersive and interactive online shopping environment.
1.1
Score
Popularity
Activity
Freshness
