BROGUE, the iconic Geneva shop for men's footwear, recently relocated to a contemporary new space that offered more room and the chance to create a refreshed retail experience. Known for its lavish personalized shoe shine service and selection of wares from the finest men's footwear brands from around the world, BROGUE aimed to create a more welcoming environment that gave special attention to the customer experience.
With a relaxed wooden interior, the new boutique is characterized by its lounge area and bar, where customers can relax and pause to enjoy a drink while browsing the impressive selection. The shop-in-shop has been described as "English-club style."
The upscale boutique boasts a champagne bar, reception area and a main sales space that features a dedicated corner for iconic British footwear brand Crockett & Jones.