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Self-Designed Heels

‘Shoes of Prey' Can Create the Pair of Your Dreams

— February 1, 2010 — Fashion
‘Shoes of Prey’ is an Australian website where die hard shoe fans can create shoes from their fantasies. When you hunt for the perfect pair of shoes, you typically already have a pair in mind. Avoid disappointment when retailers cannot provide you the shoes of your deepest desires because ‘Shoes of Prey’ will be there for you.

You can pick out the colors, texture, materials and create it on their website. Another frustration that shoe hunters will avoid here is that these shoes will always be in your size—unless you don’t know your own size.
Trend Themes
1. Customized Footwear - Disruptive innovation opportunity: Develop a platform that allows customers to fully customize their footwear, from colors and textures to materials.
2. Direct-to-consumer Shoes - Disruptive innovation opportunity: Establish an online platform that enables customers to design and order shoes directly, eliminating the need for traditional retail channels.
3. Personalized Sizing - Disruptive innovation opportunity: Pioneer technology that accurately measures and recommends shoe sizes based on individual foot characteristics, ensuring a perfect fit for customers.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Create an e-commerce platform specializing in customizable footwear, enhancing customer satisfaction through personalization.
2. Fashion and Apparel - Disruptive innovation opportunity: Introduce a fashion brand that offers personalized shoe designs, catering to individual preferences and enabling unique self-expression.
3. Footwear Manufacturing - Disruptive innovation opportunity: Streamline and automate the footwear manufacturing process to efficiently produce customized shoes on-demand, reducing costs and waste.
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