Thanks to Laughing Squid, I've found my new favorite person on Twitter--Justin @shitmydadsays, a 28-year-old who tweets his 73-year-old father's profanity-laced daily insights. In less than a month, Justin's Twitter account has amassed over 100,000 followers, and it's for tweets like this one:
"How the f!ck should I know if it's still good? Eat it. You get sick, it wasn't good. You people, you think I got microscopic f##king eyes."
If you actually follow Justin @shitmydadsays, the tweets won't be censored--and that's where the beauty lies. The Internet is a magical place.
Key Themes Behind This Trend
- Humorous User-generated Content
- Opportunity for businesses to leverage user-generated content, which is humorous and relatable, to engage with their audience and increase brand awareness.
- Authentic Social Media Marketing
- Companies can embrace authenticity in social media marketing by showcasing genuine human stories and connections, rather than polished and scripted content.
- Influencer as an Everyman
- Marketing strategy involving influencers as ordinary people, highlighting everyday conversations, struggles, and relatable stories instead of celebrity endorsements.
Where This Applies
- Social Media Platforms
- Social media platforms could promote humorous user-generated content to increase user engagement and attract more users.
- Advertising and Marketing Agencies
- These agencies can help brands navigate the new trend of authentic social media marketing and creating campaigns that are relatable, engaging, and human.
- Consumer Goods
- Brands in the consumer goods industry may collaborate with everyman influencers and users to showcase their products in a natural and relatable context, driving sales and brand loyalty.
