What is the trend of nostalgia-driven flavors?

Reimagining childhood flavors like the Shirley Temple into new product forms taps into the consumer desire for nostalgic tastes with modern health benefits.

What is the trend of functional food partnerships?

The collaboration between poppi and PopUp Bagels showcases a growing trend of brands joining forces to create niche products that combine functional ingredients with indulgent experiences.

What is the trend of prebiotic beverage innovation?

Infusing nostalgic mocktail flavors into prebiotic beverages reflects an innovative approach to making functional health drinks more appealing and enjoyable.

What are the implications for the specialty food and beverage industry?

The introduction of mocktail-style spreads and sodas is contributing to the diversification and growth of the specialty food and beverage industry.

What are the implications for the collaborative marketing ventures industry?

Partnerships between consumer goods companies to co-create limited-time, playful products signal new avenues in collaborative marketing ventures.

What are the implications for the health-conscious confectionery industry?

The blending of sweet, nostalgic flavors with health-focused ingredients is reshaping the confectionery industry into a more health-conscious domain.

Mocktail-Style Cream Cheese Spreads : Shirley Schmear

Mocktail-Style Cream Cheese Spreads

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poppi and PopUp Bagels Created a Limited-Time Shirley Schmear

Laura McQuarrie — February 10, 2026 — Lifestyle

References: drinkpoppi & instagram

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poppi's take on a classic childhood drink, the Shirley Temple, has officially joined its better-for-you prebiotic soda range, and to celebrate this new fizzy flavor, poppi and PopUp Bagels collaborated on a limited-edition Shirley Schmear.

poppi's take on the iconic soda mocktail is made with a base of sparkling water, cassava root fiber, organic cane sugar, apple juice concentrate, plus organic ACV and a few other sweet and simple additions for flavor and (natural vegetable) color.

Coming soon to all PopUp Bagels locations for a limited time, Shirley Schmear is a pink-tinged cream cheese spread for fans of red fruits, bagel lovers, poppi fans and nostalgic adults who want a novel experience of the past in a fresh form.

Trend Themes

Nostalgia-driven Flavors — Reimagining childhood flavors like the Shirley Temple into new product forms taps into the consumer desire for nostalgic tastes with modern health benefits.
Functional Food Partnerships — The collaboration between poppi and PopUp Bagels showcases a growing trend of brands joining forces to create niche products that combine functional ingredients with indulgent experiences.
Prebiotic Beverage Innovation — Infusing nostalgic mocktail flavors into prebiotic beverages reflects an innovative approach to making functional health drinks more appealing and enjoyable.

Industry Implications

Specialty Food and Beverage — The introduction of mocktail-style spreads and sodas is contributing to the diversification and growth of the specialty food and beverage industry.
Collaborative Marketing Ventures — Partnerships between consumer goods companies to co-create limited-time, playful products signal new avenues in collaborative marketing ventures.
Health-conscious Confectionery — The blending of sweet, nostalgic flavors with health-focused ingredients is reshaping the confectionery industry into a more health-conscious domain.

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