The Shepard Fairey Vote Postcard is a collaboration between the Sincerely Ink App and ObeyGiant to encourage people to cast their ballots in November.
Sincerely is a San Francisco company responsible for card-sharing phone applications like Ink and Postagram. After seeing how people reacted to Fairey's Obama: Hope illustration, it teamed up with the graphic designer to make 100,000 free limited edition postcards that are only available through the Ink app.
The Sincerely and Shepard Fairey vote postcard is a way to inspire people to pay attention to the election and vote for their preferred candidate. The company also hopes to recruit new customers in time for postcard season and popularize its brand.