Catalytic Process Startups

Greentown Labs Announces Its Go Make 2026 With Shell Catalysts

Greentown Labs launched Go Make 2026, an open-innovation program developed with Shell Catalysts & Technologies and Technip Energies to support startups working on catalytic and process technologies for industrial decarbonization. Announced in May 2026, the initiative focuses on innovations for low-carbon fuels, low-carbon gases, CO2 removal and alternative chemical manufacturing.

The program selected five startups—Biosimo, Catalyxx, HydGene Renewables, TreaTech and Unifuel—from a global applicant pool spanning 35 countries. Their technologies include catalytic hydrothermal gasification, multifunctional catalysts and modular biocatalyst platforms designed to convert waste biomass and bioethanol into lower-carbon fuels, hydrogen and industrial chemicals. Participants will receive technical validation support, scale-up guidance and opportunities to pursue pilot and demonstration projects with Shell and Technip Energies.

For startups and industrial operators, the program creates a pathway from laboratory-scale chemistry to commercial deployment by combining entrepreneurial innovation with established catalyst and engineering expertise. The initiative reflects growing industry interest in catalysis as a critical tool for reducing emissions across large-scale chemical and energy processes.

Image Credit: Shell Catalysts

Catalysis-driven Decarbonization
Emerging catalysts that enable lower-temperature, higher-selectivity reactions create possibilities for replacing carbon-intensive process steps in large-scale chemical and fuel production.
Modular Biocatalyst Platforms
Scalable, modular enzyme and biocatalyst systems promise plug-and-play integration with existing plants to convert diverse biomass feedstocks into chemicals and fuels.
Waste-to-fuel Conversion
Advanced thermochemical and catalytic processes that transform agricultural and municipal waste into hydrogen, biofuels, and syngas offer routes to decouple fuel supply from fossil feedstocks.

Sectors Adopting This

Chemical Manufacturing
Integration of multifunctional catalysts could enable on-site, lower-emission synthesis pathways for commodity chemicals, shifting value chains toward distributed production.
Energy and Utilities
Pilot-ready catalytic processes for low-carbon gases and fuels present opportunities to retrofit existing refineries and gas plants to meet decarbonization targets.
Waste Management and Recycling
Conversion technologies that upgrade organic waste streams into marketable fuels or chemical intermediates could transform waste facilities into revenue-generating feedstock hubs.
SCORE
7.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 72%
Freshness 95%

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