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Sheepvertising Sports Stunts

England's Rugby World Cup Stars Wish to Recruit Kiwi Animals

— September 12, 2011 — Marketing
England’s Rugby World Cup stars will have the backing of a 'Baa-rmy' in New Zealand, that is, thousands of sheep sporting the St. George Cross. Kiwi farmers are being offered one New Zealand dollar for every sheep they spray with the red cross or a message of support for Martin Johnson’s men.

England's 2003 World Cup winning center Will Greenwood is fronting the sheepvertising campaign, which is designed to boost the morale of the team -- and leave the All Blacks feeling sheepish.

Betting firm Betfair has already signed up 200 sheep for its cheeky two-month-long sheep-vertising stunt -- and it should have no problem rounding up an army of woolly fans for the England cause.

There are roughly ten sheep for every person in New Zealand -- 43 million sheep and 4.4 million humans. Any Kiwi farmer with at least ten animals in their flock can cash in with some sheepvertising.

Greenwood launched the initiative -- dubbed ‘Our Country Needs Ewe’ -- by posing with a flock of supportive sheep. The 38-year-old said that he hoped the four-legged, on-field support would unsettle the host nation and help Johnson shepherd his side to England’s Rugby World Cup glory.