Nostalgic Rebellion Candids

Oyster Magazine's Sheen Fashion Story is 90s Inspired

Oyster Magazine's 'Sheen' fashion story is captured by photographer Léo
 Berne
's lens. The editorial features Nathalie
 Models 
Paris face Marina
 Serbul
 who channels a rebellious teen from the 90s in the photo set.

Marina is outfitted by wardrobe stylist Aïcha
 Laenen
 who dresses her in a nostalgic wardrobe of houndstooth skirts, painting inspired dress prints and quilted varsity jackets that are a nod to the 90s. With its return into the fashion spotlight, the forgotten era is inspiring the rebellious styles of today's youth.

Hair styling for Oyster Magazine's 'Sheen' editorial is courtesy 
of Jean
 Baptiste
 Santens
 who creates model Marina's raver-inspired braids. The blonde-haired beauty pulls off braided dreads and eye-catching cosmetic applications that are courtesy of makeup Eva
 Roncay
.

Nostalgic Fashion
The resurgence of 90s fashion is inspiring rebellious styles among today's youth.
Quilted Varsity Jackets
Quilted varsity jackets are making a comeback, offering an opportunity for disruptive innovation in the outerwear industry.
Raver-inspired Braids
Raver-inspired braids are a popular hairstyle trend that presents an opportunity for innovation in the beauty salon industry.

Industries Being Reshaped

Fashion
The fashion industry can capitalize on the nostalgic 90s fashion trend and cater to the demand for rebellious styles.
Outerwear
The outerwear industry can innovate by incorporating quilted design elements into varsity jackets and other garments.
Beauty Salon
Beauty salons can take advantage of the raver-inspired braids trend by offering unique braiding techniques and creative styling services.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 29%
Freshness 8%