The SheaMoisture Wig & Weave Collection is Multipurpose
Michael Hemsworth — March 3, 2021 — Marketing
References: sheamoisture & drugstorenews
The SheaMoisture Wig & Weave collection is a new range of haircare solutions that are specifically targeted towards the needs of consumers who wear wigs and weaves. The products are formulated to help with the installation, care and even the removal of wigs and weaves, while also working to support natural hair from a length, health and texture perspective. Ingredients like tea tree oil helps to provide moisture as it soothes, while borage seed oil helps to nourish and aloe vera provides additional shine and softness.
Senior Director of Brand Innovation Nikki Chung spoke on the new SheaMoisture Wig & Weave collection saying, "We are honored to introduce the Wig & Weave collection with the support of these two remarkable women. SheaMoisture is proud to introduce this new product line and speak directly to unique needs of naturals who wear premium wig units and weaves for self-expression, protection or just convenience. Our range of products was created with formulas enriched with tea tree, borage seed oil and aloe, to help install, care and remove wig and weave hair, while being gentle on edges and the natural hair and scalp underneath.”
Senior Director of Brand Innovation Nikki Chung spoke on the new SheaMoisture Wig & Weave collection saying, "We are honored to introduce the Wig & Weave collection with the support of these two remarkable women. SheaMoisture is proud to introduce this new product line and speak directly to unique needs of naturals who wear premium wig units and weaves for self-expression, protection or just convenience. Our range of products was created with formulas enriched with tea tree, borage seed oil and aloe, to help install, care and remove wig and weave hair, while being gentle on edges and the natural hair and scalp underneath.”
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