Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Shawn Stussy S/Double Expands the Brand to the World of Surfing

 - Jun 27, 2011
References: s-double & freshnessmag
Stussy has already made a name for itself in the world of fashion and now the company is expanding into the world of surfing with the Shawn Stussy S/Double surfboard.

Considering that the company is originally from Orange Country, California it really is no surprise that the brand would venture into surfing with the Shawn Stussy S/Double. In fact, I'd say it's a bit of a surprise that it took a while for this to happen. This newfound project is all about going back to the founder's roots, so it's quite personal. According to Freshnessmag.com, the board takes on the design elements of a "Gregg Liddle egg with a classic Bob Simmons vibe," and features a "twin-fin, neutral rocker and slim foil." Right now, the Shawn Stussy S/Double is still in its prototype stage, but it may be ready this coming fall.