The new Sharpie-Mark Rivard 'From Skateboard to Billboard' commercial is a perfect illustration of how a company can use celebrity endorsements in an authentic manner that connects with consumers.
The Sharpie-Mark Rivard 'From Skateboard to Billboard' ad is a part of Sharpie's new back-to-school marketing campaign that features print marketing, Internet video commercials, and a new website design, all targeting a creative and young demographic. The series is entitled 'Start with Sharpie' and encourages young people to use the iconic permanent marker brand while trying to develop their next artistic endeavor.
The Sharpie-Mark Rivard 'From Skateboard to Billboard' ad is the ultimate in DIY-inspiration. Rivard, a skateboarder/skier/snowboarder, began using Sharpies on skateboards after a vicious knee injury derailed his hopes of becoming a pro-skier. It wasn't long before he amassed an impressive body of work, which he parlayed into a solo art show at a bar he worked in. People began to take notice, and his career took off. Today, Mark Rivard is one of the foremost skateboard artists in the industry.
Check out the Sharpie-Mark Rivard comercial to see how he created his own lane.