In Good Company is a place for female entrepreneurs to work and network. In Good Company believes that women perform better in spaces designed with females in mind where they can be surrounded by like minded women.
The offices, which are located in Manhattan, stress that these are spaces, an office, a community that will impress clients. In Good Company seeks to put like minded women together for a synergy not available elsewhere.
Implications - Despite having mostly relinquished gender roles, some demographics still exist today which pursue and, in some cases, demand gender-specific products. Regardless of whether the good is aimed at men or women, it's important that the business direct their full attention toward the customer and his or her needs.