Like any other industry, book publishing needs to find clever and fun ways to attract readers, and illustrator Shannon Gerard found a playful and creative idea to submerge readers into her stories. The published author known for her web comic titled Unspent Love, or Things I Wish I Told You, recently launched her new paperbark series in Toronto, Canada.
Gerard recreated a larger scene of her book Unspent and set up an area where fans and attendees could a have a little fun. There were real-size cut-out masks of the characters and people were encouraged to use their imagination, the background and masks to create their own story. Everyone got into the mood and, judging by the pictures, they had a blast.
This interactive marketing idea is entertaining and a creative way to create a closer connection between readers and books. Shannon Gerard is now planning to continue this project by making real masks.