You know what’s selling well in the recession? Luxury candy. Cadbury, Hershey’s and Nestle are all reporting strong sales, inspiring Mars to introduce the Chocolate Fling, a new candy bar, and their first in 20 years!
The marketing campaign plays off the name, with a tag line reading, “naughty, but not that naughty.”
The print ads for the Mars Chocolate Fling include pink type on a black background to continue the flirtatious tone, with headlines like “Pleasure yourself,” “Your boyfriend doesn’t need to know” and “Try it in public.”