Jeremy Gutsche — March 12, 2006 — Naughty
References: wired
MILAN -- It started as a prank that tricked the world's media, but now spoof stories about people using their mobile phones to hook up with strangers have come true.
A British internet journalist set up a website two years ago filled with fictional accounts from friends who claimed to have used Bluetooth technology to make contact for a chat, romance or even sex -- a practice the site dubbed "toothing."
News organizations across the world, including Reuters, The Guardian, the BBC and Wired News, fell for the story and reported that "toothing" had taken off among commuters. (WIRED)
A British internet journalist set up a website two years ago filled with fictional accounts from friends who claimed to have used Bluetooth technology to make contact for a chat, romance or even sex -- a practice the site dubbed "toothing."
News organizations across the world, including Reuters, The Guardian, the BBC and Wired News, fell for the story and reported that "toothing" had taken off among commuters. (WIRED)
Trend Themes
1. Bluetooth Technology for Casual Dating - The fictional concept of 'toothing' has now become a real trend, with people using Bluetooth technology to connect with strangers for casual dating.
2. Spoof Stories Turned Into Reality - Prank stories about using mobile phones to hook up with strangers have become a popular and widespread phenomenon.
3. Media Falling for Fabricated Trends - Media organizations have been tricked into reporting on fake trends, leading to widespread dissemination of false information.
Industry Implications
1. Mobile Technology - The use of Bluetooth technology for casual dating presents innovative opportunities for mobile technology companies to develop dating apps or platforms.
2. Media and News - Media organizations can capitalize on the popularity of fabricated trends by creating engaging and entertaining content.
3. Online Dating - The emergence of 'toothing' as a trend opens up new avenues for the online dating industry to explore alternative methods of connecting people.
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