The talented photographer Sarah Brimley has captured a fashionably athletic scene in her 'Set in Motion' collection. Centered around some stylish sporting wares, the set manages to mirror the very swift movements that are seen on basketball courts and soccer fields. With a dripping sweat-clad look, the whole series is fierce, and provides a fresh twist to the majority of pristine photo shoots.
Styled by Pop Kampol, the Set in Motion collection features exercise-oriented ensembles by the Lacoste and American Apparel brands. In addition to the eye-catching depictions of fluidity, the shoot is also remarkable in its depiction of the merger between sportswear and more pristine looks. The most obvious example would be the combination of cleats with a long dainty scarf, an impressive juxtaposition that could only come from a duo like Kampol and Brimley.
What Makes This Trend Stand Out
- Fashionable Athletic Scene
- Disruptive innovation opportunity lies in the development of stylish sportswear that combines functionality and fashion.
- Fluidity in Fashion
- Opportunity for disruptive innovation lies in designing clothing that captures fluidity and movement in its aesthetics.
- Merger of Sportswear and Pristine Looks
- Exploration of the fusion between athletic wear and high-end fashion presents an opportunity for disruptive innovation.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of fashionable athletic scenes to create new designs and products.
- Sports Apparel
- The sports apparel industry can explore innovative ways to merge sportswear with more pristine looks.
- Photography
- The photography industry can find disruptive opportunities in capturing and showcasing the fluidity and movement of fashion.
