Skincare lovers are moving away from traditional toners made with drying ingredients in favor of newer formulas like serum-toners that deliver a mega-dose of moisture—and help to simplify the process of using a toner followed by a serum into one simple step. Renée Rouleau's Moisture Infusion Toner is a milky, serum-infused toner that promises to be especially soothing to those with dry skin who dislike the feel of toners with skin-tightening astringents.
The Moisture Infusion Toner is formulated to deeply hydrate skin with a rich cocktail of omegas from black raspberry seed oil, plus brightening Vitamin C.
The brand also advises that when the product is poured into a spray bottle, it also has the potential to be used as a makeup primer or setting spray.
Image Credit: Renée Rouleau
What Makes This Trend Stand Out
- Serum-infused Toners
- Skincare consumers are moving towards toners infused with serum for simpler, more hydrating routines.
- Multi-functional Skincare
- Products that serve more than one purpose, such as toner that can also be used as a makeup primer, are gaining popularity.
- Natural Ingredients in Skincare
- Consumers are seeking toners and other skincare products formulated with natural ingredients like black raspberry seed oil and Vitamin C.
Sectors Adopting This
- Beauty and Personal Care
- The trend towards serum-infused toners presents an opportunity for companies to innovate and create multi-benefit skincare products.
- Wellness
- The focus on natural and hydrating ingredients in skincare highlights an opportunity for wellness brands in the industry to explore and tap into.
- Technology
- Brands can leverage technology to develop and deliver efficient and effective skincare products that are multi-functional, natural, and hydrating.
