The recently revealed Serena Williams Vogue cover for the April 2015 edition of the beloved American fashion magazine features a stunning portrait of the tennis great. Accompanying the stylish photo shoot is a captivating cover story documenting her relationship with fitness, forgiveness and her headline-making friendship with on-the-court rival Caroline Wozniacki.
The story features an intimate dive into Williams' friendship with Wozniacki, a relationship made stronger after Wozniacki saw the end of her engagement to PGA Tour star Rory McIlroy realized through a phone call. Williams, who had previously been tapped to plan Wozniacki's bachelorette party, stepped in and served as a pillar of strength for the young player.
Donning a dynamic blue Rag & Bone sheath dress on the cover, Serena Williams shines in her first cover for the American Vogue publication.
What's Driving This Trend
- Athlete-centered Editorials
- Fashion and media industries have an opportunity to create athlete-centered editorials highlighting athlete’s life on and off the field.
- Female Athlete Empowerment
- The portrayal of tennis players Serena Williams and Caroline Wozniacki in Serena Williams Vogue Cover promotes the power of female athletes as strong, supportive friends.
- Fashion as Sportswear
- There’s potential for fashion companies to produce sportswear that can keep up with the physical demands of athletes featured in fashion editorials.
Who This Affects Most
- Fashion
- Fashion industry can cultivate unique athlete-centered editorial content and sports-inspired designs for clothing and accessories.
- Media & Entertainment
- Media companies can spotlight female athletes, sportsmanship, and uplifting stories outside the courts and fields.
- Sports
- Sports businesses can collaborate with fashion and media industries to promote the significance of female athlete empowerment.
