Serena Williams' single is a rap portrayal of her experienced and honored tennis career. The yet-to-be-named single references sister Venus (a fellow rapper) "swag outta this world, they should call me Venus."
The tennis-focused song featuring Williams asks listeners "they be like 'Serena, is you really rappin'?"Yes, yes she is. The surprisingly catchy new song seems to have been a fun stunt that she undertook, which is hilariously awesome. Almost entirely focusing on her tennis career and negativity she has received from critics in the past, Williams looks to dispel any belief that she is not above it. Either with confidence or a sense of humor, this great new rap release is sure to put Serena on the map for simply being awesome. No plans seem to have been set to segway into the music industry for Williams.
What's Driving This Trend
- Athlete Music Crossovers
- Athletes collaborate with musicians to create songs or albums that merge sports and music.
- Personal Branding Through Alternative Mediums
- Public figures use unconventional methods, such as music, to showcase their talents and establish branding.
- Self-marketing Through Artistic Expression
- Celebrities use their creative abilities to promote their personal branding and create viral content.
Who This Affects Most
- Sports
- Sports teams or leagues partner with musicians or promote athlete musical endeavors to diversify their revenue streams.
- Entertainment
- Record labels or movie studios collaborate with athletes to create music or film projects for cross-promotion.
- Marketing and Advertising
- Social media agencies help public figures leverage artistic expressions to increase their following and monetize their personal brands.
