In an endeavor to stay relevant with its users, messaging app Line is testing a new feature that would allow you to send real gifts to your friends. The Japanese chat application has tried introducing a number of new services in Thailand, including a music streaming service and a YouTube-style app. Their latest effort is an attempt to monetize their biggest market -- users in Indonesia, Japan, Taiwan and Thailand.
Line users can already send each other digital gifts (like stickers), but now some can also send real gifts through a digital gift shop with offline results. Some of the brands Line is working with on this project include Asia Books, SF Cinema and 7-Eleven.