For the first time since Ménage à Trois' sparkling collection debuted in 2014, the brand is introducing a new line called the Sweet Collection, which shares semi-sparkling wines. The line contains the Dolce Sweet Red Blend and the Moscato Sweet White Blend, both 9.5% ABV wines that tap into consumer desire for everyday celebration.
The Dolce Sweet Red Blend is touted as a decadently sweet semi-sparkling wine that's full of berry flavors that mingle with notes of cherry vanilla. The Ménage à Trois Moscato, on the other hand, is said to be satisfyingly sweet with notes of juicy peach and tropical fruit.
Mark Dunlea, vice president, marketing for Ménage à Trois wines, says: "Our research has confirmed what we've long believed – consumers are looking for occasions to indulge and treat themselves."