For the first time since Ménage à Trois' sparkling collection debuted in 2014, the brand is introducing a new line called the Sweet Collection, which shares semi-sparkling wines. The line contains the Dolce Sweet Red Blend and the Moscato Sweet White Blend, both 9.5% ABV wines that tap into consumer desire for everyday celebration.
The Dolce Sweet Red Blend is touted as a decadently sweet semi-sparkling wine that's full of berry flavors that mingle with notes of cherry vanilla. The Ménage à Trois Moscato, on the other hand, is said to be satisfyingly sweet with notes of juicy peach and tropical fruit.
Mark Dunlea, vice president, marketing for Ménage à Trois wines, says: "Our research has confirmed what we've long believed – consumers are looking for occasions to indulge and treat themselves."
Why This Trend Is Growing
- Semi-sparkling Wine
- The introduction of Ménage à Trois' Sweet Collection suggests a growing trend towards semi-sparkling wines that target consumers' desire for everyday celebration.
- Decadent and Satisfying Flavors
- Ménage à Trois' Sweet Collection highlights a trend towards sweet, flavorful wines that satisfy consumers' desire for indulgence.
- Consumer Desire for Everyday Celebration
- The success of Ménage à Trois' Sweet Collection demonstrates a trend towards wines that are designed for everyday celebration occasions.
Industries Being Reshaped
- Wine Industry
- The wine industry has the opportunity to develop and market more semi-sparkling, sweet wines that align with consumers' desire for indulgent everyday celebration.
- Food and Beverage Industry
- Restaurants and bars can take advantage of the trend towards semi-sparkling wines and offer them as a celebratory option for everyday occasions.
- Retail Industry
- Retailers can capitalize on the trend towards sweet, flavorful wines that satisfy consumers' desire for indulgence and offer a variety of options for everyday celebration.
