APRU recently released a proposed design for its new Hard Rush seltzer, which is being presented to the BATF for regulatory approval. The product packaging prominently features fresh fruit illustrations, organic lines and vibrant colors to express the qualities of the canned beverages. APRU's Hard Rush is a 7% ABV seltzer juice that spotlights the refreshing flavors of fruits like pomegranate, black cherry and blueberry, one at a time.
Tony Torgerud, CEO of APRU says, "Element Brands is gaining some traction and it is time to add another product that pushes us forward as a specialty new age beverage manufacturer. We will be looking at the possibility of creating a hemp-infused version of seltzer or cider as well."