Selto "Sees" and Interacts with User Interfaces Visually
Laura McQuarrie — December 6, 2025 — Tech
References: ces.tech & prnewswire
INFOFLA's flagship product, Selto, is an autonomous AI agent that differentiates itself from traditional RPA tools or text-based AI agents because it "sees" and interacts with user interfaces visually. This vision-based AI automation agent isn't reliant on scripts, APIs or system integration—instead, Selto uses advanced vision-language models to perceive UI elements, make decisions in real time, and complete tasks across a variety of software environments. And by removing the technical barriers of working with RPA and LLM agents, Selto makes automation more accessible to all.
Selto is a CES 2026 Innovation Award Honoree in the Artificial Intelligence category. "Selto was designed to bridge the gap between human understanding and digital execution," said Inmook Choi, CEO of INFOFLA. "Winning the CES 2026 Innovation Award is a meaningful milestone that validates our mission to redefine what is possible with intelligent, vision-driven automation."
Selto is a CES 2026 Innovation Award Honoree in the Artificial Intelligence category. "Selto was designed to bridge the gap between human understanding and digital execution," said Inmook Choi, CEO of INFOFLA. "Winning the CES 2026 Innovation Award is a meaningful milestone that validates our mission to redefine what is possible with intelligent, vision-driven automation."
Trend Themes
1. Vision-language Models - Vision-language models are reshaping how AI interprets and interacts with user interfaces, facilitating more intuitive and real-time decision-making processes.
2. Scriptless Automation - Scriptless automation agents like Selto eliminate the need for complex code or integrations, broadening the accessibility of automation for non-technical users.
3. Human-like AI Interaction - AI systems that visually engage with interfaces mimic human interaction, paving the way for sophisticated and seamless digital task automation.
Industry Implications
1. Robotic Process Automation - The infusion of vision-based capabilities in RPA tools transforms how businesses streamline operations by enhancing flexibility and interaction depth.
2. User Interface Design - Advancements in AI that can visually interpret UIs create new opportunities for interface designers to develop more intuitive and accessible systems.
3. Enterprise Software - Integrating vision-driven automation agents into enterprise software offers potential to radically improve efficiency and user experience in complex environments.
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