'Urban Outfitters' recently announced that it will begin selling pizza in addition to its regular merchandise. With the rise of online shopping, companies have been looking for creative ways to increase foot traffic in brick and mortar stores. This latest venture aims to keep hungry customers from running off in search of a mid-day snack.
The innovative retail strategy follows the recent sale of 'Pizzeria Ventri' to Urban Outfitters. Now Urban Outfitters plans to open a series of pizzerias inside select retail locations. In addition to increasing revenue, the brand hopes that selling pizza will increase foot traffic and encourage shoppers to spend more time in the store.
While the initiative may seem unusual, this is not the first time that Urban Outfitters has dabbled in the food industry. The company previously opened a coffee shop inside its Herald Square location.
What's Driving This Trend
- In-store Dining
- Creating in-store dining experiences can help retailers increase foot traffic and boost sales.
- Brick-and-mortar Reinvention
- Retailers can reinvent their physical stores by incorporating unique offerings like food services to attract customers.
- Cross-industry Collaboration
- Partnering with established food brands can add a new dimension to the retail experience and drive traffic to stores.
Who This Affects Most
- Fashion Retail
- Fashion retailers can explore the integration of food services to transform their stores into experiential destinations.
- Restaurant
- Restaurants can collaborate with fashion retailers to expand their reach and tap into new consumer segments.
- Coffee Shop
- Coffee shops can learn from Urban Outfitters' success in incorporating food services to enhance their in-store experience.
