The Back to Roots Plants are Commitment-Free with a Low Tech Design
M — March 2, 2016 — Art & Design
References: backtotheroots & fastcoexist
Brand Back to Roots offers urban consumers a low tech alternative to gardens with at-home self-watering vegetable plants that can be sustained without any commitment or constant nurturing. Instead, the plants are engineered to take care of themselves and ensure growth through a pot design that keeps the plant hydrated and happy. This is ideal for consumers that believe they lack a green thumb or are interested in having fresh produce without the space or time commitment.
The Back to Roots vegetables are sold in self-hydrating planters that ensure that the seeds are constantly watered the correct amount on a daily basis. This is done through the plant pulling only the necessary water it needs from the soil while the pot maintains the irrigation process.
The Back to Roots vegetables are sold in self-hydrating planters that ensure that the seeds are constantly watered the correct amount on a daily basis. This is done through the plant pulling only the necessary water it needs from the soil while the pot maintains the irrigation process.
Trend Themes
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Low-tech Gardening — There is potential for innovations in designing more low-maintenance planters, growing mediums and self-watering gardening systems.
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Urban Farming — The rise of urbanization presents opportunities for industries to offer space-saving gardening solutions for city dwellers.
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Smart Gardens — Developing technology that can optimize plant growth through data collection and analysis can improve green thumb skills for all types of consumers.
Industry Implications
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Home and Garden — There is potential for more products that make gardening accessible and low-maintenance for busy homebodies.
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Grocery and Food Delivery — Retailers partnering with self-watering plant providers to offer sustainable and fresh produce deliveries to homes and businesses.
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Environmental Tech — Low tech products like self-watering plants can foster eco-awareness and sustainability, inspiring more tinkering in green innovation.
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