Brand Back to Roots offers urban consumers a low tech alternative to gardens with at-home self-watering vegetable plants that can be sustained without any commitment or constant nurturing. Instead, the plants are engineered to take care of themselves and ensure growth through a pot design that keeps the plant hydrated and happy. This is ideal for consumers that believe they lack a green thumb or are interested in having fresh produce without the space or time commitment.
The Back to Roots vegetables are sold in self-hydrating planters that ensure that the seeds are constantly watered the correct amount on a daily basis. This is done through the plant pulling only the necessary water it needs from the soil while the pot maintains the irrigation process.
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