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Selfridges & Co Unveil an Amazing New Line Called Board Games

 - Mar 11, 2014
References: selfridges
Selfridges & Co is launching its new campaign Board Games while promoting the influence of skate culture in the fashion industry in its dimly lit, short video.

Selfridges along with Dazed & Confused is highlighting the freshest summertime looks inspired by Barcelona skaters and culture in its line Board Games. The line is a mix of loose minimalist apparel in muted shades of mostly black and white. However, the decks featured come in a variety of designs that'll match the style of any skater, either pro or rookie.

The video, directed by Price James, portrays the youth at night comfortably exploring the world of skating. This element showcases that Board Games is for everyone, and while it may have been inspired by skaters and surfers, it is intended for maximum comfort and agility. This video shoes the journey and influence from the fashion world to the skatepark.