Self-Cooling Pillows

The 'HIBR Pillow' Uses Technology to Constantly Stay Cool to the Touch

'HIBR Pillows' are self-cooling cushions that stay cool to the touch all night long. We've all been in a situation when a hot day has you flipping your pillow for the colder side. With HIBR Pillows, you won't have to worry about doing that again.

Each pillow is filled with beads that change its thermal nature when activated by the pressure of a head. The beads are converted to a liquid, which has the ability to transfer body heat to ensure the pillow stays cold. HIBR created the self-cooling pillow in response to other sleep aid technologies like smart mattresses and special lighting. HIBR believed that those technologies are not as effective as targeting pillows, which are much more involved in a person's sleep.

The pillow is available in three different types, and are all shaped differently to cater to people's preferred sleeping position.

Self-cooling Pillows
Opportunity for disruptive innovation: Develop advanced self-cooling materials to enhance the cooling properties of pillows.
Sleep Aid Technologies
Opportunity for disruptive innovation: Combine smart mattresses, special lighting, and self-cooling pillows to create a comprehensive sleep system.
Personalized Sleeping Position
Opportunity for disruptive innovation: Design customizable pillows that match individual sleeping preferences and provide targeted comfort.

Industries Being Reshaped

Bedding and Mattress
Opportunity for disruptive innovation: Incorporate self-cooling technology into mattresses, blankets, and other bedding products.
Smart Home
Opportunity for disruptive innovation: Integrate self-cooling pillows into smart home systems for enhanced sleep environment control.
Wellness and Health
Opportunity for disruptive innovation: Develop self-cooling pillows as part of holistic sleep solutions for improved wellness and health outcomes.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 70%
Freshness 8%