Segway off-road racing seems to be a whole new world of fun. Since the Segway boasts zero emissions and runs for 24 miles on 0.7p of electricity, the sport is surprisingly friendly to the environment.
The Firebox toy company has introduced these off-road Segway races as a part of a Firebox Gift Experience package that includes a lanyard, keyring and the gift voucher for the Segway rally race.
Implications - The eco-movement has made consumers yearn for a deeper connection to the natural environment. Additionally, consumers are eager to escape from the concrete jungle. Companies should take these two factos into account and offer their customers opportunities to have remarkable experiences in nature.