MDO's Secret Flower Shop is Tucked Behind a Store Space
Ellen Smith — January 22, 2021 — Art & Design
References: moredesignoffice & designboom
MDO transformed an old home into a retail space, seamlessly tucking away a flower shop in the back. Serving as a prime example of conceptual retail, this floral shop give off the aesthetic of an art gallery. Minimalist and imaginative, the whimsical space showcases some of the floral designs in a unique manner.
The space is located at the back of the old house, creating the illusion of a 'secret garden' and further engaging the consumer. It's located in the anfu lu neighborhood of shanghai, which has become popularized for its youthful storefronts, good restaurants and stylish cafes. What's even more exciting is that at street access is a small window that reveals the space. This window was kept from the original facade of the house, and dates back to a time when people could purchase items through it.
Photo Credits: designboom, moredesignoffice
Image Credit: dirk weiblen, yichen ding
The space is located at the back of the old house, creating the illusion of a 'secret garden' and further engaging the consumer. It's located in the anfu lu neighborhood of shanghai, which has become popularized for its youthful storefronts, good restaurants and stylish cafes. What's even more exciting is that at street access is a small window that reveals the space. This window was kept from the original facade of the house, and dates back to a time when people could purchase items through it.
Photo Credits: designboom, moredesignoffice
Image Credit: dirk weiblen, yichen ding
Trend Themes
1. Conceptual Retail - MDO's transformation of an old home into a retail space that tucks away a flower shop creates a unique and whimsical shopping experience.
2. Minimalist Design - The minimalist and imaginative design of MDO's flower shop showcases floral designs in a unique manner.
3. Youthful Storefronts - MDO's flower shop fits in with the youthful storefronts in the anfu lu neighborhood of Shanghai, creating a trendy shopping destination.
Industry Implications
1. Retail - The transformation of an old house into a retail space by MDO creates opportunities for other retailers to repurpose unconventional spaces to create a unique shopping experience.
2. Floral Industry - MDO's unique and imaginative floral designs showcase opportunities for the floral industry to explore new and unconventional ways to showcase their products.
3. Hospitality - The transformation of an old house into a trendy retail space in the anfu lu neighborhood opens up opportunities for the hospitality industry to create unique and stylish dining experiences in unconventional locations.
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