Seattle Cider Company expands its VIVID Light Cider lineup with Ripe Plum, a refreshing and flavorful beverage offering that blends fresh-pressed Washington apples with locally sourced plum juice. Seattle Cider Company's latest release aligns with the growing consumer demand for lower-alcohol beverages made with high-quality, locally sourced ingredients.
With a 4.2% ABV, Ripe Plum delivers a balanced combination of crisp apple notes and the sweet, tangy richness of sun-ripened plums. The lower ABV makes the beverage an attractive option for those seeking a lighter drinking option. Plum, as a flavor, is gaining popularity for its versatility and depth, as well.
Ripe Plum will be available in 12oz cans and on draft starting March 2025, with a release party at the Seattle Cider Taproom on March 6, featuring cider cocktails, local food trucks, and packaged cider to go.
Image Credit: Seattle Cider Company
Why This Trend Is Growing
- Rise of Plum-infused Beverages
- The growing popularity of plum as a beverage ingredient signals a shift toward more exotic and versatile flavor profiles in the cider industry.
- Demand for Low-abv Options
- There is an increasing consumer preference for lower-alcohol drinks, offering an opportunity for brands to create refreshing alternatives to traditional high-ABV beverages.
- Locally Sourced Ingredients Movement
- The trend of using locally sourced ingredients in cider production taps into consumer desires for sustainable and regionally authentic products.
Industries Being Reshaped
- Alcoholic Beverage Industry
- The introduction of innovative flavors and lower-alcohol options can revitalize the cider segment within the alcoholic beverage sector.
- Craft Cider Production
- Craft cider producers are uniquely positioned to capitalize on the growing consumer interest in distinct flavor profiles and small-batch production methods.
- Local Agriculture and Sourcing
- The emphasis on locally sourced fruit for cider production drives collaboration opportunities with regional farmers and promotes sustainable agricultural practices.
