These SEG Seasonal Own Brands Products are Limited-Edition
Michael Hemsworth — September 28, 2023 — Lifestyle
References: segrocers & storebrands
These seasonal Own Brands products from Southeastern Grocers (SEG) are being debuted to provide shoppers with a series of options to pick up this autumn for snacking or celebrations.
The products include the Prestige Pumpkin Spice Latte ice cream, Prestige Sack ‘Em Sundae ice cream, pumpkin mini cupcakes, pumpkin muffins and pumpkin danishes. The offerings are expected to be a hit amongst savvy shoppers looking to keep their grocery spend low, but also enjoy some of the flavors of the season. This responds to consumer demand as more shoppers shift their purchases towards private label offerings to enjoy more value from every dollar they spend.
Chief Merchandising Officer Dewayne Rabon spoke on the SEG seasonal Own Brands products saying, "We've put a lot of thought and effort into the creation of these items to ensure they capture the essence of autumn, while maintaining an unwavering commitment to exceptional quality at an affordable price. The numerous accolades our products have earned so far this year affirm our dedication to product excellence. We are deeply grateful for the recognition and remain steadfast in our guarantee to deliver outstanding Own Brand offerings to our valued customers."
The products include the Prestige Pumpkin Spice Latte ice cream, Prestige Sack ‘Em Sundae ice cream, pumpkin mini cupcakes, pumpkin muffins and pumpkin danishes. The offerings are expected to be a hit amongst savvy shoppers looking to keep their grocery spend low, but also enjoy some of the flavors of the season. This responds to consumer demand as more shoppers shift their purchases towards private label offerings to enjoy more value from every dollar they spend.
Chief Merchandising Officer Dewayne Rabon spoke on the SEG seasonal Own Brands products saying, "We've put a lot of thought and effort into the creation of these items to ensure they capture the essence of autumn, while maintaining an unwavering commitment to exceptional quality at an affordable price. The numerous accolades our products have earned so far this year affirm our dedication to product excellence. We are deeply grateful for the recognition and remain steadfast in our guarantee to deliver outstanding Own Brand offerings to our valued customers."
Trend Themes
1. Increased Private Label Purchases - This article highlights how more shoppers are shifting their purchases towards private label offerings to enjoy more value from every dollar they spend, indicating an opportunity for businesses to expand their private label product lines.
2. Seasonal Limited-edition Products - The Southeastern Grocers (SEG) seasonal Own Brands products debut limited-edition autumnal options for snacking or celebrations, showcasing a potential for businesses to create exclusive products catering to seasonal demands.
3. Pumpkin Spice Trend - The inclusion of Prestige Pumpkin Spice Latte ice cream, pumpkin mini cupcakes, muffins, and danishes in the SEG seasonal Own Brands products taps into the popular pumpkin spice trend, signaling an opportunity for companies to explore other pumpkin spice-flavored offerings.
Industry Implications
1. Retail - Southeastern Grocers (SEG) demonstrates the potential for retail companies to capitalize on the increased demand for private label products and seasonal limited-edition offerings.
2. Food and Beverage - The introduction of autumnal flavors like pumpkin spice in the Southeastern Grocers (SEG) seasonal Own Brands products creates opportunities for food and beverage companies to innovate and develop their own seasonal product lines.
3. Grocery - This article's focus on the debut of autumnal Own Brands products by Southeastern Grocers (SEG) highlights the scope for grocery stores to expand their own private label offerings and cater to seasonal consumer preferences.
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