This Sears' Heroes at Home Wish Registry video shows how contributions to the Sears' Heroes at Home Wish Registry has helped deserving military families during the holiday season.
Based on real letters from soldiers and their families, this short clip is both inspirational and warm-hearted. See the one-minute video for yourselves here and don't forget to donate this holiday season and lend a helping hand.
Implications - One of the best ways for a corporation to create a lasting connection with consumers is by including its feelings, thoughts and opinions in its advertising. Companies that utilize real-life letters from people whose lives they have affected with their products can benefit as they are displaying brand authenticity.