'You Can Only Wear Your Hair In A Pony Tail Once A Week' is the title of this Seapunk-themed editorial for Wonderland magazine. The beauty story highlights pink and purple hair looks and bold lip hues that are definitive of a modern rocker aesthetic. The shoot's model star Felicity Ingram dons pink, red and plum lipsticks in the story and channels an elegant fashionista with an appreciation for daring beauty looks.
While the Seapunk subculture is often synonymous with wild and dramatic beauty looks, this series presents a more toned down and sophisticated version of its raver aesthetic.
Gracing Wonderland magazine‘s Autumn/Winter 2014 issue, this Seapunk editorial highlights a range of dramatic hair and makeup looks. The cosmetic applications are courtesy of the shoot's beauty expert Gina Kane who transforms girl-next-door Felicity.
Key Themes Behind This Trend
- Seapunk Beauty
- Opportunity for beauty brands to create products and tutorials for achieving toned down and sophisticated Seapunk looks.
- Dramatic Hair and Makeup
- Potential for hair and makeup salons to offer specialized services for creating bold and striking looks inspired by subcultures like Seapunk.
- Raver Aesthetic
- Chance for fashion brands to infuse raver-inspired elements into their designs, catering to those who desire daring and unconventional fashion choices.
Where This Applies
- Beauty Products
- Disruptive innovation opportunity for beauty brands to develop hair dyes and lipsticks in unconventional colors and shades.
- Beauty and Fashion Services
- Potential for salons and beauty experts to offer specialized services for creating unique and bold hair and makeup looks.
- Fashion Design
- Opportunity for fashion brands to incorporate elements of subcultures like Seapunk into their designs, pushing boundaries and offering unconventional fashion choices.
