With the highly anticipated Winter Olympics fast approaching, OMEGA will be this year's official timekeeper and in doing so, the brand has also released its latest Seamaster Pyeongchang 2018 watch collection. The high-quality watch brand is recognized for its range of products that allow the co-existence of complexity and simplicity on a watch design. Its intricate designs will often display the inner-workings of the accessories with a clean exterior design.
The watches featured in the Seamaster Pyeongchang 2018 collection are encased within a stainless steel exterior, decorated with subtle details that pay tribute to the iconic Olympic visuals. The watches include the colors of the Olympic Rings in the designs and all the leather bands. Some other notable components of the watch are its technicalities -- the collection has magnetic resistance, 60 meters of water resistance and pulse gauge capabilities.
Why This Trend Is Growing
- Sporty Watch Collections
- The release of the Seamaster Pyeongchang 2018 watch collection showcases a trend in creating sporty-themed timepieces for major sporting events.
- Intricate Watch Designs
- OMEGA's range of watches with intricate designs that display the inner-workings of the accessories alongside a clean exterior design is a trend in the luxury watch industry.
- Functional Watch Features
- The inclusion of technicalities such as magnetic resistance, water resistance, and pulse gauge capabilities in the Seamaster Pyeongchang 2018 collection highlights the trend of adding functional features to watches.
Industries Being Reshaped
- Luxury Watch
- The luxury watch industry can take advantage of the trend of creating intricate designs that display the inner-workings of the accessories alongside a clean exterior design.
- Sports Retail
- The release of sporty watch collections like the Seamaster Pyeongchang 2018 line presents an opportunity for the sports retail industry to cater to consumers looking for timepieces related to major sporting events.
- Smartwatch
- The trend of adding functional features to watches, as seen in the Seamaster Pyeongchang 2018 collection with its magnetic resistance, water resistance, and pulse gauge capabilities, presents an opportunity for the smartwatch industry to innovate and incorporate similar functionalities.
