In a unique demonstration of cutting edge technology and sports fanaticism, diehard NFL fan and Vietnam War veteran Bill VandenBush has a prosthetic eyeball brandishing the Seattle Seahawks logo.
The prosthetic eye was created by Erickson Laboratories in Seattle at the request of VandenBush's wife, who gave the eyeball featuring a Seahawks logo for a pupil to her husband as a gift. Erickson Laboratories specializes in customized artificial eyes, creating meaningful vision prosthetics for people of all ages.
VandenBush has previously said he has a "normal-looking" eye that he will keep for situations when a sports-branded prosthetic eyeball may not be deemed "appropriate."
This extreme customization is interesting both from a scientific standpoint, but also in terms of brand loyalty.
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