Modular Sculptural Shelving

HELIX by OSW Creates an Immersive Spatial Environment

HELIX is a sculptural shelving unit that looks as though it were created with an art gallery in mind. Made up of futuristic geometric shapes, the while modules can be arranged and rearranged in endless possibilities depending on the space or personal taste.

Designed by OSW (Open Source Workshop), the sculptural shelving unit was presented during the 2014 Milan Design Week. Turning its environment into an immersive spatial experience, the sculptural shelving unit doesn't end at the ceiling, but instead crawls across it to continue its stunning aesthetic throughout the entire room. Like the cracks in a desert floor, the sculptural shelving unit meanders organically, fitting together like one big puzzle. It is made out of a completely recyclable material made from corn.

Modular Design
Opportunity to explore modular design in various industries, such as furniture, architecture, and retail, to create customizable and flexible solutions.
Immersive Experiences
Potential for businesses in event planning, hospitality, and entertainment industries to create immersive spatial environments like HELIX to enhance customer engagement.
Sustainable Material Innovation
Opportunity for the materials and manufacturing industries to develop and utilize eco-friendly materials, like the corn-based material used in the sculptural shelving, to meet the growing demand for sustainability.

Who This Affects Most

Furniture
Modular sculptural shelving like HELIX can inspire furniture companies to develop customizable storage solutions for homes and offices.
Architecture
Architects can incorporate modular and immersive design concepts into their projects to create visually stunning and flexible spaces.
Retail
Retail stores can adopt modular shelving units to create unique and customizable displays for their products, enhancing the shopping experience.
SCORE
4.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 52%
Freshness 8%