A-COLD-WALL* introduces a new footwear design in the form of bold sculptural Converse designs to elevate the latter's casual design. The streetwear imprint's industrial aesthetic is the prominent design language that informs the sneaker and the latest drop stays true to the rugged brutalism that the brand embodies.
The Converse sneakers made its original debut on the runway when the fashion brand showcased its Spring/Summer 2020 designs. The sneakers include low top paneling silhouettes of the Corbusier Hi and the newer Shard Lo. These boast a sleek look that is slightly more industrial due to its chunkier structure overall. The brand also include a pair of Chuck Taylor elevated with ripstop upper and clear eyestays for a futuristic look before rounded out with a pair of ERX260s.
Image Credit: Shop Nice Kicks
What's Driving This Trend
- Bold Sculptural Designs
- Opportunity to disrupt the sneaker industry by introducing bold and unconventional designs that elevate casual footwear.
- Industrial Aesthetic
- Opportunity to disrupt the fashion industry by incorporating an industrial aesthetic into mainstream designs, creating a unique and edgy style.
- Futuristic Elements
- Opportunity to disrupt the athletic shoe industry by incorporating futuristic elements into the design, offering consumers a sleek and forward-looking option.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to explore and adopt more industrial aesthetic and bold sculptural designs in their collections.
- Athletic Shoes
- Opportunity for athletic shoe brands to incorporate futuristic elements, such as clear eyestays and chunkier structures, to attract consumers seeking innovative and stylish footwear.
- Streetwear
- Opportunity for streetwear brands to collaborate with established footwear brands and create unique, limited-edition sneakers with bold and unconventional designs.
