'POWERS,' a brand that was construed from the combined efforts of of Eric Elms and Kyle Ng, recently released an incredibly unique screw-shaped candle.
Boasting a clean look, the 12 inch candle is supported by a thin base while sharp engravings complement it on the way up. Near the base, POWERS' branding is included -- with bold capitalized lettering spelling it out. Meanwhile, a small wick finishes off the free-standing screw-shaped candle.
As the product is made from 100% natural beeswax, it has a light scent of honey rather than one that's imposing and artificial. Stylish and fully functional, the obscure look of the screw-shaped candle makes it a great decoration for lovers of the unconventional.
Why This Trend Is Growing
- Unusual-shaped Candles
- There is an opportunity to create more unique candle shapes beyond traditional cylindrical form.
- Branded Candles
- There is an opportunity to incorporate branding into candle design.
- Sustainable Candle-making
- There is an opportunity to use more eco-friendly ingredients like beeswax in candle-making.
Industries Being Reshaped
- Home Decor
- The home decor industry can incorporate unusual and branded candles for decor and ambiance.
- Personalized Gifting
- The gift-giving industry can tap into the trend of unique and branded candles to offer personalized items.
- Eco-friendly Products
- The eco-friendly products industry can utilize the trend of natural ingredients in candle-making to create more sustainable options.
