Scott Sternberg Creates an Impromptu Campaign with Marisa Tomei
References: bandofoutsiders & fashionologie
Fashion lookbooks usually involve makeup artists, hairstylists, lighting, sets and fancy cameras. Scott Sternberg and his company Band of Outsiders has a habit of ignoring all of that, and for his Fall/Winter 2009 lookbook he did it again, photographing a casually dressed Marisa Tomei.
The lookbook by Scott Sternberg was shot by the designer himself using an old Polaroid camera. I love the results; the lookbook is a grainy and fun collection of images that seem modernly retro (if that’s possible). Indeed they are a Band of Outsiders.
The lookbook by Scott Sternberg was shot by the designer himself using an old Polaroid camera. I love the results; the lookbook is a grainy and fun collection of images that seem modernly retro (if that’s possible). Indeed they are a Band of Outsiders.
Trend Themes
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Retro-inspired Lookbooks — Fashion lookbooks featuring retro style photography techniques.
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DIY Lookbooks — Lookbooks created with basic equipment by the designers themselves.
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Natural Lookbooks — Lookbooks featuring a casual, unretouched and real-life style.
Industry Implications
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Fashion Industry — Fashion brands and designers can leverage retro-inspired lookbooks to differentiate themselves from competitors.
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Photography Industry — Photographers can offer DIY lookbook services to fashion brands and designers.
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Marketing Industry — Marketers can leverage natural lookbooks to appeal to consumers looking for a more authentic approach to fashion.
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