This new 'Scotch Color & Patterns' duct tape by 3M is a line of adhesives that come in a variety of different colors and patterns that can be used for a multitude of projects.
The brand has launched a site filled with creative ideas on how to use its products. Whether you want to make a tote bag, jewelry pieces, or need to spruce up an old coffee table, the possibilities are endless with this remarkable tape. The site is set up with a Pinterest style board that provides step by step instructions on how to complete each project.
3M is a cool company that is always in search of new and fresh ideas. It is no surprise that they have found an appealing way to market this product, and by utilizing social media, they are engaging with its target market whom are predominantly females.