An app currently living on the Science Stands website 'floods' the social media feeds of climate change deniers with science. University of Queensland Global Change Institute researcher John Cook along with a team of other scientists in 2013 conducted a review (known as the Cook Paper) of almost 12,000 articles on climate change written between 1991 and 2011. Of those discussing climate change, 97% found it to be man made -- an opinion authors maintained when asked by Cook and his associates.
Keeping the upcoming UN climate change conference in mind, Cook and a coalition of environmental non-profit organizations called Science Stands are taking action by using a trolling tactic typically used by those denying climate change. This app and activist campaign will target 16 climate deniers (including Canadian Prime Minister Stephen Harper) with 8000 papers found in the study's database.
Why This Trend Is Growing
- Climate Change Awareness
- Disruptive innovation opportunity: Develop personalized apps or platforms that flood social media feeds with scientific information to counteract climate change deniers.
- Activist Campaigns
- Disruptive innovation opportunity: Create innovative campaigns that utilize trolling tactics to raise awareness and engage with climate change deniers.
- Environmental Non-profit Organizations
- Disruptive innovation opportunity: Collaborate with non-profit organizations to develop tools and initiatives that combat climate change denial and promote sustainability.
Industries Being Reshaped
- Technology
- Disruptive innovation opportunity: Build advanced algorithms and AI-powered tools to curate and distribute scientific content on social media platforms.
- Marketing
- Disruptive innovation opportunity: Develop unique strategies and campaigns that leverage social media to spread scientific information and create meaningful conversations.
- Research and Development
- Disruptive innovation opportunity: Conduct extensive research to understand and address the challenges faced in combatting climate change denial, and develop effective communication methods.
