Pearl-Infused Hair Color

The Schwarzkopf color ULTIME Collection Brings Shine and Softness

The Schwarzkopf color ULTIME line provides women with an option that that focuses as much on rich hues as it does on shine and softness. This is due in large part to the use of its Intensive Care Elixir that comes complete with pearl essence. Available in 22 vibrant shades, the Schwarzkopf color ULTIME line is true-to-color, which means people gets exactly what they expect.

Developed with Claudia Schiffer, the Schwarzkopf color ULTIME line brings her insights from runway shows and fashion photoshoots to the hair expertise of Schwarzkopf for vibrant, long-lasting luxuriously shining color that defies grays. People will appreciate the well-rounded efforts of the product, which focuses as much on the feel of the hair as it does on the look.

Pearl-infused Hair Color
The trend of using pearl essence in hair color provides an innovative way to achieve vibrant and long-lasting shine.
True-to-color Hair Products
The trend of offering true-to-color hair products ensures that consumers get the exact color they expect, eliminating disappointment and the need for color corrections.
Fashion Collaboration in Hair Care
The trend of collaborating with fashion icons like Claudia Schiffer brings fresh insights from runway shows and fashion photoshoots to hair care, resulting in luxurious and on-trend hair color.

Who This Affects Most

Hair Care
The hair care industry can capitalize on the trend of using pearl essence and true-to-color formulas to offer innovative, high-quality hair coloring products.
Beauty and Personal Care
The beauty and personal care industry can benefit from the trend of fashion collaborations, creating synergistic partnerships to bring fashion-forward hair color and styling products to consumers.
Fashion
The fashion industry can explore opportunities in hair care collaborations, leveraging their expertise to inspire and co-create hair color collections that complement fashion trends and styles.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 98%
Freshness 8%