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Food-Scented Play Putties

Scented Whipped Putty Comes in Four Deliciously Scented Options

— March 12, 2021 — Life-Stages
This Scented Whipped Putty is a product that follows on the popularity of slime and putties, but is aimed at providing an even more sensory experience for children to enjoy. The product features a gooey texture profile that can be stretched and molded at leisure, and has a consistency that will call to mind fluffy dough. The putty comes in four scent options including Berry Bliss, Peanut Butter, Mushy Mallow and Choco Loco, which are all deliciously inspired by different food flavors.

The Scented Whipped Putty is deliciously scented but not for eating and is rated for children aged four and up. While created with kids in mind, the putty is also suitable for adults who have a penchant for fidgeting.
Trend Themes
1. Sensory Play Products - There is a growing market for products that offer a unique sensory experience for both kids and adults.
2. Food-inspired Products - Food-inspired products are a popular trend and can be leveraged to create unique products that tap into people's love for food.
3. Multisensory Products - Multisensory products that combine visual, tactile, and olfactory stimuli are gaining traction and have the potential to create a truly immersive experience.
Industry Implications
1. Toy Industry - The toy industry can create and market sensory play products such as scented putties to cater to the growing demand for immersive experiences.
2. Food Industry - The food industry can leverage the popularity of food-inspired scents to create unique products and add value to their brands.
3. Education Industry - The education industry can use multisensory products to create an engaging learning experience for children that can aid in their cognitive development.
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